Today I got one of the standard “Thankyou for registering with us to shop online” emails. Ok, at least they legitimately obtained my email address as part of the order process.
However, I gave them my address for the purposes of emailing me delivery details… not for generic “Oh, we can send you anything we want, now we have your email legitimately” catch-all. They didn’t even give an opt-out checkbox on their online form, only stating that I would be able to unsubscribe later if I so desired.
In fairness to them, though, they did redeem themselves just this once by making me smile:
<obligatory unsubscribe details>
However, we know you’ll enjoy our emails far too much to even consider that!
At least they tried the personal touch, and were ‘innovative’ about it.
But next time I won’t be smiling… 😉